Changing the American Landscape Since 1933

Our people, the best-of-the-best in the industry, walk through our doors every day with determination and a zest for delivering an unrivaled customer experience.

Our History

A global company with small town roots

We’ve been around for a while. Since 1933, to be exact. Our founder, Henry Ariens, cashed in his life insurance policy to make the final payroll at Brillion Iron Works. Like so many companies, they were a casualty of the Great Depression. Most stories ended here, but Henry and his sons were innovators. This is how AriensCo, manufacturer of the first American-made garden tiller, was born. Rollover the images to learn about AriensCo’s history and brand acquisitions.

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Family of Brands

AriensCo is headquartered in Brillion, Wisconsin, a small town with only 3,200 residents. We’re proud of our humble, American roots, but even more proud of our family of brands that expand across the globe. What started as a simple idea in a garage has evolved into a multi-brand company that employs more than 1,700 people. And the best part? We’re still owned and operated by the same family that started it all.

Learn more about our brands